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The creation of CICC itself in 1974 is an advocacy effort for and on behalf of the health and welfare of all children. And the organization began to engage in other advocacy efforts almost the minute it was opened.

Los Angeles County was debating what to do with its share of General Revenue Sharing monies for community organizations in the mid 1970s. At that time the problem of child abuse was little known.

CICC organized numerous professionals, child advocates, and clergy, adults who had been abused as children to speak before the County Board of Supervisors about the horror of child abuse and about the surprisingly high numbers of children who were being abused. This led to the placement of child abuse prevention services under a Child Care and Development funding priority, opening the opportunity for local organizations to propose projects to treat and prevent the abuse of children. CICC proposed a project to educate the community about the reality, extent, treatment and prevention of child abuse, a countywide Child Abuse Information Center. It received funds to conduct such a project.

Its next advocacy effort was with the Board of Education of the nation's second largest school district, Los Angeles Unified. They were debating whether to continue or to abolish the abusive practice of using physical punishment with students. CICC again mounted a successful effort to protect children in school from a practice that is outlawed with criminals in prison. CICC emphasized that the District and the children would be better served by helping all caregivers to be more effective and non-violent in relating to children.

During the Clinton Administration years, it proposed a Presidential Commission on Effective Parenting. This was done during Dr. Alvy's visit to the White House to be honored during the signing of the Executive Order to create A National Parent's Day.  During that time the First Lady sent a video to be seen at a CICC national parenting conference. 

Other early advocacy projects had to do with organizing other parenting organizations and parenting instructors nationwide to advocate for greater support for parenting education.

One was the National Parenting Instructors Association (NPIA) which had over 1000 members during its four year history and which conducted three national conferences entitled Violence in America: The Solution Starts at Home, Parents and Schools: Partners in Building America's Future, and Careers and Kids: Balancing Work and Home Responsibilities.

The second was the National Effective Parenting Initiative (NEPI) which included the creation of a blueprint for making America a model child and family-friendly nation. A White House Briefing was generated as part of this effort.

Another national effort was conducted on behalf of children with special needs, a National Partnership Campaign to Help Young Children with Special Needs.

A undertaking to influence the candidates for the 2016 presidential election to include effective parenting and parenting education as part of their policy initiatives has begun.